-The tracksuit has had a long and varied journey. From its origin literally 'on the track', tailored to athletes' bodies, in the 1960s, to being associated with the 80s hip-hop scene, to the phase of having a delinquent connotation , it is widely worn today and employed by a wide variety of users. It can be spotted in gyms, in office spaces, all over fashion week, trickling down Brick Lane, in galleries and of course, on the famous catwalk.
Street wear has become more and more appropriate and acceptable in different social situations, with visuals such as Marc Zuckerberg's casual esthetic, the music industry's celebrities, conveying their original comfort wear to the world, such as Kanye West and even the Grime scene.
Every decision one makes regarding ones clothing is the decision to associate or not to a group, concept, train of thought, ideology, need, aspiration and so on (Hebdige, 1979, p.106). What about the disguise? Could apparel portray a false identity? (The 3000-Year History of the Hoodie, 2018). Which identity is being displayed? Is one simply appropriating the cultural reference ? (Kadiata, interview, 2018). Is genuine identity shifting, in order to relate to or belong to a different subcultural group?
-The imagery here shows a broad range of individuals appropriating this garment and making it their own on the streets of London. This body of work is a demonstration of identity though style. Please enjoy snippets of interviews I have been conducting since summer 2017. All of this content paints a portrait of one of today's subcultures (beome mainstream) and the way individuals decid to relate to it, or not.